HEALTH 2.0 ANNUAL CONFERENCE | SAN FRANCISCO, CA | SEPT. 16-18, 2020
In1992 I was driving a jeep in the Yemen, suddenly I had to crash a jeep of a bridge in order to avoid a head on collision with a petrol truck, I sustained spinal injuries that resulted in a nerve damage pain problem so severe I was given a 5 year life expectancy. I was given large doses of opioids. And they very quickly began to loose their effect. I was left with two choices; keep popping pills until they killed me – or else find a better way. This led me, via over 1300 EEGs and a lot of trial and error to discover what is now called Sana: A fundamentally new method of pain management – drug free, addiction free and no side effects. Sana wiped out all of my nerve damage pain, and I have pain free since 1993. Since then I have been on a lifelong mission to get Sana to the millions of people it can help - reduce pain improve sleep, and reduce opioid use. This quest took me to Wharton where I did a A MBA (Healthcare) and to McKinsey London where I was in the Healthcare practice in. IN 2015 advances in Heart rate variability sensors allowed me to finally build the device I had always wanted to build - one that can be used anywhere by anyone. Since then 2 rounds of funding and sucessful clinical trials in opioid use disorder and fibromyalgia bring us to today.