HEALTH 2.0 13TH ANNUAL CONFERENCE | SANTA CLARA, CA | SEPT. 16-18, 2019

Startup Success Support at HIMSS19

By Heather Munro, freelance writer focusing on emerging technology.  

Healthcare startups experienced a banner year in 2018. They raked in $14.6 billion in investments—up $6 billion from 2017, according to Startup Health. And Rock Health, which uses different metrics than StartUp Health, reported a lower—but still record—figure of $8.1 billion in venture funding.

Entrepreneurs and investors will tell you, though, that being funded is no guarantee of success. Nine out of ten startups fail is a statistic bandied about often by founders looking to beat the odds.

To succeed, disruptors need to understand and navigate a complex healthcare ecosystem, employ a team with deep healthcare experience, and create a sound go-to-market strategy. And while plenty of startups are focusing on the consumerization of healthcare, they can’t ignore the singular needs of hospitals, insurance companies and other providers.

HIMSS19 is an excellent opportunity to connect with the industry insiders driving healthcare innovation. Conference attendees can expect to hear from a variety of health system executives, founder CEOs and health IT pros eager to share insights and strategies needed for startup success. 

To learn more about how to get the most out of conference as an entrepreneur, read “A Startup's Guide to HIMSS19” on MobiHealthNews.

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