Is the Digital Health Bubble Bursting? Health 2.0 Weighs In

Health 2.0, a HIMSS innovation company, has grown rapidly as a global movement that brings together over 100,000 entrepreneurs, developers and stakeholders across the healthcare industry. Each year, Health 2.0 hosts its signature event, Health 2.0, in Santa Clara, California, which showcases a running theme of ‘What’s next in health tech.’

Eager to learn the details, we sat down with Indu Subaiya, executive vice president at HIMSS and co-founder and chief executive officer of Health 2.0, who heads the organization’s efforts to scout new technologies and initiatives driving sustainable change in today’s healthcare landscape. Here’s what she had to say.

What’s next in health tech?

Indu: We’re seeing this ‘war of the clouds,’ which is the idea that as health data moves into these cloud-based systems, there’s a real question of how that health data is being stored and accessed, and who controls the access and flow of that data. Cloud-based platforms and app stores attached to EMRs are becoming more common than ever. So this year, there will be a deeper dive into how the war of the clouds play out when it comes to health care data, and how health systems and health tech organizations think about their partnerships and the resources for managing healthcare data.

We’ll be looking very closely at digital therapeutics this year and featuring companies using a combination of technology platform-based coaching. There will be a lot of discussion around virtual communications between patients and providers and how this can potentially demonstrate better impact on health outcomes – versus traditional in-person visits and traditional pharmaceutical profiles. It’s a field that’s growing very quickly and so we’re really excited about showing our attendees new approaches to health with tailored, outcome-based platforms.

We’ll also be taking a hard look at the role of delivery models. So, how is healthcare delivered – and the idea that there are entirely new models are emerging entirely from the ground up. And if that’s the case, what does the payment side look like for these models? We’ll talk more about this in a panel on care delivery, where we’ll discuss how different companies are filling gaps in the marketplace that current care delivery providers are not meeting. I think attendees will be interested to learn more about this, especially with some perspectives featured by players outside the traditional healthcare delivery system, like functional medicine enterprises.



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